In 2017, the Keukenhof wanted its park guide to be more of an experience. A creative team from JEA set to brainstorming on some new ideas.

We pushed the technical limits and made a lifelike dummy. With all kinds of die-cut shapes and inserts, the new park guide became great fun to open. We even came up with a 3D picture postcard, completely in Keukenhof style. The dummy was received with open arms, after which JEA was asked to bring all ideas to life.