amsterdam&partners was looking for a handy solution for its City Card. JEA welded printing and loyalty card together.

The City Card gives tourists in Amsterdam access to public transport, museums and attractions. That makes it a useful card, one that needed to be produced flawlessly.

JEA came up with a great solution for amsterdam&partners that would need no looking after. We decided on a BooQi folded leaflet as a detailed map of the city, with exactly the right card inserted inside that the customer had ordered. The whole thing was given a robust and luxurious look.

JEA combines the printing process with the digital cards. We handle the secure storage of the cards, the ordering process and the logistics of sending the complete product for visitors to Amsterdam.