LUGGAGE TAGS AS RAFFLE TICKET
FOR HOLIDAY TO IBIZA
For Gennie Freen Producties, JEA developed a fun promotion with raffle numbers on luggage tags. You could win a holiday to Ibiza!
Gennie Freen Producties, market leader in the Netherlands in reward programmes, places high demands on the creativity and exclusivity of its promotions. JEA has been assisting this agency with creative ideas and products for more than 20 years now, such as the Reward Agenda of the National Postcode Lottery.
We were asked to help work on a promotion to sell more Unilever products in Kruidvat’s 930 stores. JEA came up with prize promotion with Ibiza as its theme. Each person who bought a Unilever product received a colourful luggage tag with a unique code. Grand prize: a holiday in Ibiza.
What made it special was that this was connected to a special promotion website, where customers could check straightaway whether they had a winning number. The promotion was backed up with promotional material for the Kruidvat folders, POS material and an instructional flyer for store staff. It was the most successful promotion in a long time