Optimum Print Solutions from France asked for an insert solution for a sales promotion with spinning tops. JEA helped to devise and develop a sustainable idea with high playability.

Our customer OPS, Optimum Print Solutions, is the specialized agency in France for insert promotions. They place high demands on the space taken up by their inserts and also asked us to contribute our thoughts about concepts for greater playability and sustainability.

Together with OPS, we developed a campaign where the inserts would contain a different top construction set every time. This was a sustainable alternative, because the tops were made of cardboard instead of the usual plastic and came without any plastic packaging. Our creative team of paper engineers also helped them think about the playability of the promotional concept.

JEA makes a variety of surprise packs for OPS that can be inserted inside or attached to products without plastic packaging. They are full of creative surprises: from tops to stickers and finger puppets. JEA’s printing production is food-safe, with a design that is as flat as possible.

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